Sunday, May 2, 2010

Unpopular PM Kevin Rudd


PRIME Minister Kevin Rudd's personal approval rating has fallen below 50 per cent for the first time since being elected in November 2007, hitting an all-time low. In light of his backflip over an ETS and a series of policy failures such as home insulation, Mr Rudd's disapproval rating has doubled to 42 per cent.

According to the latest weekly Essential Research (ER) poll, Mr Rudd's approval has fallen from 71 per cent a year ago to 46 per cent. Labor's two-party-preferred lead over the Coalition has also fallen from 59/41 six months ago to 53/47.

It is clear that Rudd is now in a position where everything he promises or proposes is doubted or not trusted. The poorly-handled decision to pause on the battle to introduce an ETS has seriously devalued Rudd’s policy credibility and his standing as prime minister.There is no doubt Rudd's backflips – most the importantly the delay on the emissions trading scheme to 2013 at least - are the reason for his sudden decline in popularity and Labor's corresponding fall.

Rudd's fall from grace will be temporary and it is now that Abbott must act.

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